Behavioral finance plays a crucial role in the financial planning we do at the Athenian Private Client Group and it’s part of the Human Element Program we roll out for clients. Today we want to explore the psychology of finance, explain our approach, and look at the role it plays in investing.

Understanding the behaviors of our clients helps us build a plan that can align strategies and help them achieve financial freedom. We use a short survey to identify these behaviors and it’s something we’ll break down with you in this video.

Join Spiros as he breaks down the psychology of finance, shares his observations on investing behaviors, and explains how we help clients navigate market turbulence through this approach.

Here’s what we discuss in this episode:

0:00 – Intro

0:35 – Psychology of finance

2:27 – The questionnaire

4:34 – Observations

6:40 – Behaviors impacting investments

8:28 – The role of an advisor

11:35 – The first steps

“One thing that we’ve noticed is fear and greed are really the worst things you can have when making investment decisions.”

If you have any questions about what we discussed today, please reach out and we’d be happy to set up a time to talk.